Urban Decay | Lip Bond Launch

GRADIENT transformed a Downtown LA studio into an epic playground to launch Urban Decay's newest product, Vice Lip Bond Liquid Lipstick. The space showcased the product's efficacy and celebrated the unveiling of Chloe Cherry as the product spokesperson. Mixed media was the vibe, with new product videos featured on custom retro TV towers and wheat-pasting of model images graffitied live. A curated guest list of content creators enjoyed a Bite Me Bodega, Shake to Activate station, Cruelty-Free Claw Machine, Get Bonded Gem Station, and many more brand vignettes.